User-generated content (UGC) has become an integral part of many brands' marketing strategies, and its popularity is only set to increase in the coming years. As we look ahead to 2023, here are five UGC trends that brands should watch out for. Authenticity Authenticity is a trend that has been gaining momentum in recent years, and it's set to continue in 2023. Consumers are looking for genuine, relatable content from brands, and UGC is the perfect way…