Understanding UGC: What it is and Why it Matters

If you're new to the world of digital marketing, you may have heard the term "UGC" thrown around. But what exactly is UGC, and why is it so important for businesses? In this article, we'll break down everything you need to know about UGC, including what it is, why it matters, and how you can use it to boost your online presence. What is UGC? UGC stands for "user-generated content." This refers to any content that is…

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